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To many in the modern world, Germany is synonymous with automobiles.German automotive industry keeps the throttle at full! It’s their largest industry by turnover –
Germany is a primary location for development facilities and Europe’s leading market for passenger car manufacturers and suppliers. They have the infrastructure, the research facilities, and the highly trained personnel.
- Europe’s largest automobile market based on production and sales figures (4.9 million passenger vehicles manufactured in 2009)
- Average manufacturer and supplier turnover of more than EUR 300 billion since 2005
- 30% of all newly registered cars in Europe carry the “Made in Germany” seal of quality
- The German auto industry invested EUR 21 billion in R&D in 2009 and filed 3,650 patents making it the uncontested patents world champion
Automotive Industry in Numbers
Leading automobile manufacturers including Audi, BMW, Daimler, Ford, GM (Opel), Iveco, MAN, Neoplan, Porsche, and Volkswagen are based in Germany and manufacture from a number of sites across the country. Germany is the technology leader in all automobile relevant sectors: from mechanical engineering to electronics.
German automotive manufactures have been increasing their global presence especially in emerging markets. For example, despite the economic crises worldwide, German automobile manufacturers have increased their market presence in India.
Sales of German automobiles increased 38% during 2010 while the increase worldwide has been only 1.5%.
The other way round, the Indian suppliers too have increase their exports to Germany by 8% in 2010. The cooperation between the German and Indian automotive industries will intensify during the coming years. We’ll put you in the driver’s seat!
Some recent examples of significant investments in automobile sector are given below.
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Mahindra goes international:
Mahindra acquired a 70% controlling stake in troubled South Korea auto major Ssang Yong at US $ 463 million. Along with the edge it would give Mahindra in terms of the R & D capabilities, this deal would also help them utilise the 98 country strong dealer network of Ssang Yong. -
Chinese Company Buys Hummer from GM:
GM’s iconic Hummer brand has been acquired by a Chinese heavy construction equipment maker for about $150 million, marking another step in the long march by China to develop a world class local automobile industry. The deal, which was announced on the General Motors website, stipulates the manufacture of all Hummer brand vehicles will continue at its U.S. plants until 2011, ensuring 3,000 workers will keep their jobs. Sichuan Tengzhong Heavy Industrial Machinery Co. will take 80% and a Chinese entrepreneur from Sichuan province in China’s interior, Suolang Duoji will take 20%.
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